Sainsbury’s Great Yarmouth chose East Coast Hospice to receive a year’s worth of fundraising and awareness support from July 2014- July 2015. The retailer’s Local Charity scheme is now in its sixth year and gives customers the chance to vote for their favourite local charity to be considered to receive a year’s worth of support from their Sainsbury’s store. The scheme has raised over £6 million to support local charities since 2009.
Over the course of the year the charity partnership has been varied and fruitful. Jeff Wood (Community Fundraiser) for East Coast Hospice and his volunteers have had many bucket collections and awareness stands in the foyer of the Yarmouth store collecting £3523.30 from generous customers. “The support from the customers has been overwhelming” said Jeff Wood. “It is great to hear how the community believes so strongly in an independent hospice”.
The store also placed buckets on their tills and collected £1318.65 to help ‘Raise the Roof’ of Margaret Chadd House.
Jade Chapman (Community Champion for Sainsbury’s) and her fashionable colleagues were heavily involved in Fashion X, a sold-out fashion extravaganza, put on by the charity at the Royal Masonic Lodge back in May of this year. The successful evening involved a great deal of planning and modelling confidence from the staff, raising over £1450 in ticket sales, 33 of those tickets being sold in Sainsbury’s.
At the recent East Anglian Dragon Boat Festival the staff at Sainsbury’s helped to paddle the ‘Hospice Hopers’ team dragon boat, not quite to victory but with great spirits none the less! The team also completed a sponsored swim at UEA last year and raised £150. More recently four brave members of the Sainsbury’s team jumped from the sky in Beccles and landed safely with big grins to raise £199 (collected so far) for East Coast Hospice.
Sadly the year long charity partnership has come to an end and Jade Chapman said “We have really enjoyed being part of such an exciting and progressive charity, and I know that all the staff here at Sainsbury’s Great Yarmouth are, and will always be, behind raising the roof of Margaret Chadd House.”
In total the partnership has added £5520.95 to the capital fund to raise the roof of Margaret Chadd House.