The first ever virtual edition of Prudential RideLondon – the world’s greatest festival of cycling – will take place on 15 and 16 August (the event weekend) to celebrate cycling and raise funds to help save the UK’s charities.
EAST COAST HOSPICE, like many other charities, has been hugely impacted by the Covid-19 pandemic as fundraising events such as Prudential RideLondon have been either postponed or cancelled.
My Prudential RideLondon offers EAST COAST HOSPICE supporters, of all ages and abilities, the opportunity to take part in a fantastic challenge and raise crucial funds for the charity.
It is an exciting, free event that can be done anywhere in the world. It offers people the chance to tackle a range of distances based on the events included in the traditional Prudential RideLondon weekend.
Hugh Brasher, Event Director of Prudential RideLondon, said: “After the disappointment of the cancellation of Prudential RideLondon, we were determined to create something special for our riders, partners and the hundreds of charities that rely on the event for vital income.
“My Prudential RideLondon is building on the success of The 2.6 Challenge – created following the postponement of the London Marathon – which became the biggest collective fundraising effort in the world involving nearly 4,000 charities.
“Charities desperately need help to continue to provide vital services to every sector of society and fund critical research. In this socially distanced world, it’s also vitally important to encourage people to get on two wheels rather than use public transport. The My Prudential RideLondon campaign has been created to achieve both these aims.
“My Prudential RideLondon is completely free and offers a fundraising challenge for everyone, whether that’s an amateur rider doing 100 miles or a family enjoying a 1km bike ride together. It can be done wherever you are and at any time on 15 or 16 August. Whatever you do, we urge you to raise funds for a charity of your choice – and have fun!”
“Get on your bike, trike, scooter, or any wheeled contraption you can ride for fun, safely of course, in fancy dress or not, to ‘Raise the Roof’ and help build the hospice for the people of Great Yarmouth and Waveney.”
How it works
My Prudential RideLondon includes four challenges for all ages and abilities that participants can do on a route of their choice, wherever they are in the world, on either 15 or 16 August:
Participants who wish to ride for EAST COAST HOSPICE need to register in advance and select their challenge at www.myridelondon.co.uk. The site will also provide a link to Virgin Money Giving where they can set up their fundraising page. Search ‘East Coast Hospice’ and link your page to us to start fundraising.
Once signed up, participants will be able to download the new My Prudential RideLondon app in event week. This will give every participant and supporter a unique ride day experience, including:
In addition, every rider aged over 18 who registers will have the option of being entered into a fantastic competition that has 25 top-quality prizes available including a brand new Brompton Bicycle valued at more than £1,000, a HIGH5 nutrition bundle worth £250 and top-of-the-range cycling equipment including a SRAM groupset and Zipp wheels.
Participants are asked to follow current Government guidelines on cycling. For more information, click here.